LOV13 (Fabien Bontems) is a French DJ based out of Pondicherry - a versatile artist ranging from deep melodic house to acid techno, and everything in between, and beyond.
The brief was to create a distinct identity that resonates with the music he plays. The logo design reflects the edgy electronic music played by artist LOV13. A custom word mark has been created using geometric shapes coming together. ‘LOV’ stands for Law of Vibration, appearing as the tagline. The colour scheme is inspired by the EDM dance floors - hues of blue and purple, contrasted with black.
A series of mood videos have also been created for use as performance backdrops and promotion.
Now live on social media and dance floors, the logo stands along with the logos of other top electronic music artists.