Floortech needed a distinct identity and stylish packaging designed for their range of laser cut car mats. Their offering was precise and high-quality floor mats for the Indian car market.
The identity and packaging designs had to be attractive to the savvy customers that like to get the best fit for their car in quality packaging and a brand that relates to the vigour of the automotive industry.
We designed a logo with a memorable mnemonic that has within it the letters 'F' for Floor and 'T' for Tech combined together in a triangular shape. The word-mark takes influence from these angular shapes in its letters. The accent colour is a sporty yellow capturing the dynamism of the brand's personality. It is all held together in a black tab that helps it stand out against any background.
The packaging design also evokes this colour scheme of black and white with accents of yellow, giving it a premium appeal. Icons are used to highlight the key features, and product image and illustration help the buyer easily view what they will get inside the box.
Available in automotive accessories stores across India the brand wishes to stand out and provide a superior experience to its customers.
The identity and packaging designs had to be attractive to the savvy customers that like to get the best fit for their car in quality packaging and a brand that relates to the vigour of the automotive industry.
We designed a logo with a memorable mnemonic that has within it the letters 'F' for Floor and 'T' for Tech combined together in a triangular shape. The word-mark takes influence from these angular shapes in its letters. The accent colour is a sporty yellow capturing the dynamism of the brand's personality. It is all held together in a black tab that helps it stand out against any background.
The packaging design also evokes this colour scheme of black and white with accents of yellow, giving it a premium appeal. Icons are used to highlight the key features, and product image and illustration help the buyer easily view what they will get inside the box.
Available in automotive accessories stores across India the brand wishes to stand out and provide a superior experience to its customers.
