Logo design and collateral for Asma, a company that specialises in roofing solutions.
The ask was to keep it minimal and industrial and bring an element of sky as 'Asma' means sky in Hindi.
The logo mark was crafted in a mono weight font with industrial cuts, we kept the mark in lower case to make it approachable.
The holding device helps bring focus to the mark even in cluttered construction sites.
Turquoise blue was selected to represent the sky and also a differentiating colour in the hardware industry.