Identity design and collateral for Asma, a company that specialises in roofing solutions.The ask was to keep the appeal of the identity minimal, industrial and bring in an element of the sky as 'Asma' means 'sky' in Hindi.
The logo mark was crafted in a mono-weight font with industrial cuts, we kept the mark in lower case to make the feel approachable. The holding device helps bring focus to the mark even in cluttered construction sites. Turquoise blue was selected to represent the sky and also a differentiating colour in the hardware industry.

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