Branding, packaging design and prints designed for a brand of conscious clothing for babies (0 - 36 months). The Little Pondicherrian is captures the joyful childhood in the quaint Indian coastal town of Pondicherry, which was a French colony, the sights, the scenery, and landmarks. While providing a responsible take on basic clothes for little ones in the Indian market - using only organic cotton.
The logo features the iconic old lighthouse made by the French in the nineteenth century (which happens to be similar in shape to a feeding bottle). A friendly, characteristic and soft font is used for the logotype. The packaging design is inspired from the sun and the sea, printed on kraft paper. They are labelled as per style, size and print. The prints are illustrated in a typical French style of illustration, using visual elements commonly seen in Pondicherry.