Identity Design, packaging design and prints designed for a brand of conscious clothing for babies (0 - 36 months).
The Little Pondicherrian is captures the theme of a joyful childhood in the quaint Indian coastal town of Pondicherry, once a French colony. They have a responsible take on clothing for little ones by only using certified organic cotton.
The identity features the iconic old lighthouse made by the French in the nineteenth century (which happens to be similar in shape to a feeding bottle). A friendly, characteristic and soft font is used for the logotype.
The packaging design is inspired from the sun and the sea, printed on kraft paper. They are labelled as per style, size and print. The prints are illustrated in a typical French style of illustration, using visual elements that would appeal to children, commonly seen in Pondicherry.
