To Be Two, a fashion brand based in Auroville, represents design, quality and comfort. Two designers from different parts of the world, Anyuta and Sowmya, have come together to create a range of diverse cut garments for women, men and children. Their artistic pieces are made from the finest cotton, linen, silk, jersey and natural viscose, often featuring hand-painted prints. A timeless spirit of creativity is the common thread that runs through all their creations.
They are committed to achieving the perfect cut and fit. Meticulous quality control and careful attention go into every detail of production. Inspired by the concept of “upcycling”, To Be Two also crafts environmentally conscious accessories using beautiful leftover fabric from their garments. At their workshop, they mentor and train their staff—mostly women from local villages—providing work opportunities and livelihoods for the local community.
To Be Two approached Impprintz to create an identity that would bring the brand’s ethos to life, serve as cohesive inspiration for their workforce, and remain memorable to their customers. Anyuta felt deeply that wearing To Be Two clothing makes one feel like a butterfly—beautiful, playful and light. Sowmya needed the identity to include a graphic element that could be easily embroidered onto garments.
A neat and flowing symbol based on looping threads—like a stitch or weave—subtly depicting a butterfly emerged from the design process. The element of timelessness is captured in the suggestive infinity loops. The interlocking pieces, resembling a flower, evoke the creative and collaborative spirit at To Be Two.
The wordmark has a contemporary appeal, with rounded edges that give it a soft and friendly feel. Its clear, geometric construction reinforces the heart of To Be Two—garments that are meticulously designed with a focus on comfort. The logotype balances versatility, good legibility, class and authority.
A graceful and energising deep lilac envelops the overall visual identity. The creative, calm and positive tones of lilac across various brand touchpoints resonate strongly with their artistic values and slow fashion philosophy.
The new identity has given To Be Two a sense of freshness, poise and vibrance.
