Eatawhey is a homegrown brand offering pre- and post-workout whey protein bars and granolas, suitable for Keto, paleo and vegan diets.
For the identity, Impprintz was asked to create an emblem combining the brand name with a dumbbell and a whisk, along with the tagline. 
The packaging needed to appeal to the young gym-goers and fitness enthusiasts, while communicating the benefits of the product in a simple way.

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