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Eatawhey is a homegrown brand offering pre- and post-workout whey protein bars and granolas, suitable for Keto, paleo and vegan diets.
For the identity, Impprintz was asked to create an emblem combining the brand name with a dumbbell and a whisk, along with the tagline.
The packaging needed to appeal to the young gym-goers and fitness enthusiasts, while communicating the benefits of the product in a simple way.
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![](https://cdn.myportfolio.com/d7aa7a564daddab57777cc204289207f/3cfa54f5-559e-4bd8-b5a9-08fdcb59c2ab_rw_1920.jpg?h=2b024eb36734629a126513bb54442c85)