Urban Platter is known for sourcing and selling quality culinary essentials in India, with a good presence online and at select retail stores. They approached us to design the packaging for their range of baking essentials.
The design needed to be simple & classic, representative of baking, appeal to professionals bakers and home bakers, work well in the rotogravure system of printing, be versatile for application across various printing methods, packaging formats and product types and be attractive to customers buying online and offline.
Impprintz designed a packaging system that has been successfully applied to the entire baking range. The system has a clear area for product information, a distinctive colour combination for the variants and a background pattern made with icon-style illustrations of items related to baking.
The baking essentials range has a professional yet lively appeal that is attractive to chefs as well as home bakers.
