Piramal Art Foundation, Mumbai, approached us to design communication for their cyclical residency programmes. Each residency programme had a specific theme, with a set of announcements starting from the call-out to the the art exhibition. The format for these was posters- offline and online, with adaptations for other platforms as well.
We developed a layout system for the poster designs, which was maintained across a set of cycles. This enabled us to create a visual consistency in the communication along with a ‘brand connect’. Within this system, the imagery specific to the themes were dynamic and open to change. We also had the opportunity of customising communication for events and other requirements at the Piramal Art Museum and with collaborators.
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Photo Credits: Unsplash, Piramal Art Foundation