An Ice Cream Parlour with a Story
Bringing Pabrai's Legacy to Life
Bringing Pabrai's Legacy to Life
Pabrai's approached Impprintz to create the wall graphics for their new ice cream parlour, with the objective of transforming the interiors into an immersive storytelling experience.
Rather than treating the walls as decoration, the space was envisioned as an extension of the brand itself, inviting customers to discover the heritage, values and innovation behind every scoop.
A space where customers can enjoy ice cream, and discover the story behind it.
The centrepiece of the interior is The Story of Pabrai's, a large infographic-style timeline that chronicles four decades of the brand's journey. From a modest neighbourhood parlour to becoming one of India's most respected artisanal ice cream makers, the timeline combines illustrations, archival imagery, icons and typography to present the brand's milestones in a format that is engaging, easy to explore and visually memorable.
A second feature wall is dedicated to The Making of Nolen Gur, documenting the traditional process of harvesting date palm sap, reducing it into liquid jaggery, and preserving it before it becomes the defining ingredient in Pabrai's celebrated Nolen Gur Ice Cream.
By visualising each stage of the process, the graphics connect visitors with the craftsmanship behind a product that has earned international recognition and become synonymous with the brand.
The visual language draws inspiration from vintage educational charts and handcrafted illustrations. A warm cream palette forms the backdrop, accented with Pabrai's signature red to highlight key moments and information. Monoline illustrations, bold typography, and infographic elements create a cohesive system that feels authentic, approachable and timeless while complementing the interior architecture.
The result is a retail space that goes beyond branding. It transforms walls into conversation pieces, celebrates both legacy and innovation, and gives customers a deeper appreciation of the people, traditions and craftsmanship behind every scoop of Pabrai's ice cream.
