The Coffee Chronicles
In-house Newspaper for Coffee Ideas, Auroville
Designing a printed storytelling experience for a specialty coffee brand.
ContextCoffee Ideas approached us to create a printed piece that could extend their café experience — something customers could read, keep, and connect with.
The direction: a publication inspired by the styling of an old-fashioned newspaper, reflecting the classic and timeless character of their brand.
ApproachWe designed The Coffee Chronicles as a quarterly in-house newspaper, rooted in editorial storytelling. A classic masthead and warm, off-white stock set the tone — familiar, tactile, and timeless.
We began by defining the range of content types the publication would hold — from long-form articles and farmer features to product highlights and lighter, interactive sections. This informed the creation of a clear layout structure, ensuring consistency while allowing flexibility across issues. The content was also envisioned as a way to showcase Coffee Ideas’ expertise — sharing insights into the science and craft of coffee, alongside stories from their practice.
The system was built to sustain itself:
- Structured layouts to guide contributors
- A flexible template that adapts to evolving content
- A balance of long-form articles, features, and lighter moments
- Structured layouts to guide contributors
- A flexible template that adapts to evolving content
- A balance of long-form articles, features, and lighter moments
The content is written by the Coffee Ideas team, keeping the voice honest and grounded in their everyday practice.
OutcomeThe newspaper became part of the café’s identity:
- Customers engage with it while they wait, and often take it with them
- It extends beyond the café, reaching customers who subscribe to their coffee
- The team contributes actively, building a shared sense of ownership
- Farmers and collaborators are meaningfully featured and recognised
- Courses and products gain visibility through storytelling, not promotion
- Customers engage with it while they wait, and often take it with them
- It extends beyond the café, reaching customers who subscribe to their coffee
- The team contributes actively, building a shared sense of ownership
- Farmers and collaborators are meaningfully featured and recognised
- Courses and products gain visibility through storytelling, not promotion
What began as a publication now functions as a quiet extension of the brand experience.
Read The Coffee Chronicles
https://coffeeideas.in/marcs-coffee-chronicles/
https://coffeeideas.in/marcs-coffee-chronicles/
