Chocozay is a brand of chocolate-based confectionery in the competitive Indian fast-moving consumer goods segment. They manufacture quality products made with superior ingredients and sold at reasonable prices. We were asked to come up with an attractive packaging option for their new range of cream-filled wafer rolls - an iconic product that is a favourite of most people with a sweet tooth.
The idea was to capture the simple joy that eating this treat would bring. Inspired by the cream-filled centres, the design is adorned with bold colourful dots. These are contrasted on regal background colours, to enhance the undeniable quality of these wafers.
The outcome has been a successful and attractive packaging solution that has helped this product move off the shelves at a good pace.