The Logo design is based on the need for an iconic symbol using the letters B and C, as the brand name Bread & Chocolate is generic. The geometric typeface has a graceful and elegant appeal, keeping in-line with the artisanal nature of the brand.
This second revision of the label design was driven by the need for more colour, and a change in the jar itself. An eye-catching, simple and understated design was required. Even though the peanut butters are high on USPs (artisanal, made from organic and natural Indian produce, chemical and preservative free), the appeal needed to be friendly, that of an everyday / anytime product.