With the fast-paced life in cities, and work taking up most of the day, cooking is the last thing that one has time for. Easy Kitchen makes cooking simple with ready to cook ingredients, anyone can fix themselves a healthy meal in no time.
Easy Kitchen asked us to create an identity design that show's this thought in a simple way - that anyone can cook.
We built a character for the logo that represents an atypical home cook. The character is highlighted in an arched kitchen window, and the illustration is supported by a playful word mark that depicts casualness, ease and speed- the brand promise. The colours used are vibrant yet subtle, warm and appetising, appealing to the Indian palette (pun intended).