Sera Stays operate and manage thoughtfully designed short-term rental homes in India. They bring together the comforts of home and the ease of modern hospitality, offering an intentional and human-centric experience.
Impprintz was approached to create a brand identity and a set of collaterals that would capture this warm, welcoming spirit.
We envisioned a happy, talkative wordmark that feels as inviting as the stays themselves. A cheerful sunshine yellow paired with a calming myrtle green forms the primary colour palette of the visual identity, creating a harmony of positivity and serenity.
This visual language extends across the brand's collaterals, from property guides and brochures to guest touchpoints and merchandise. Bold typography, playful layouts and organic illustrations bring character to the communication, while thoughtfully curated property photography takes centre stage.
The result is a friendly, distinctive identity that celebrates the joy of discovering a place, settling in and feeling at home.
serastays.com
