Wasteless is an organisation committed to designing innovative environmental educational curricula for children. In their 12 year journey, they have refined their focus and needed a new visual identity to represent this change.
The new identity needed to be friendly at the same time official. The primary target audience interacting with the logo would be governmental bodies, NGOs, senior management and international organisations, along with teachers and students.
Impprintz created a strong mnemonic with the letter W to reflect their bold enthusiasm. The word-mark is set in a rounded and geometric type to give a friendly approachable yet structured feel. The tagline has a handwritten feel to show the focus and connection the organisation has with children. Two shades of blue have been used for the logo, inline with our Blue Planet.
With the new identity we also created visual assets which were applied to stationery, merchandise, a new website and their ongoing social media communication
To know more www.wastelessindia.org
